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Privacy Policy

Privacy Rights of Our Online Visitors

Peak Insurance Advisors, LLC (“COMPANY”) respects the privacy rights of its online visitors and is committed to providing you with a secure online environment. We have adopted an Online Privacy Policy (“Privacy Policy”) that guides how we collect, store and use the information you provide us online.

If you have any questions, complaints, or comments regarding our privacy statement or policies, please contact the Privacy Policy Administrator at info@residentshield.com. Please note, however, that this Privacy Policy applies only to sites operated by COMPANY from its offices within the State of Texas, United States of America (“U.S.”), and no other affiliates, parent company, other companies or organizations to which we link. When you link to any other sites from COMPANY’s Web Site, this policy no longer applies and COMPANY does not control the activities of those sites. In addition, this Privacy Policy applies only to the information that COMPANY collects online, not offline.

What information does COMPANY collect?

COMPANY may request and/or collect information from you on a voluntary basis when you:

  1. Register with us
  2. Shop at any of our online stores (when available)
  3. Participate in contests, events or promotions
  4. Send questions or comments via e-mail to COMPANY customer support; and/or,
  5. Complete documents online.

The requested information may include personal information such as your name, e-mail address, telephone number, home address, credit card information, past housing information, social security number. For some activities, we may also ask you to create a password and to provide demographic information such as your age, the gender and birth dates of children in your household.


By allowing you to send e-mail to us, we are not attempting to collect any personal information about you. We will only use personal information (such as name, mailing address and e-mail address) contained in your e-mail to respond to your specific inquiry or comments in the e-mail or to provide you with information regarding your policy (including, without limitation, expiration, renewal and payment notices). Although we may retain your e-mail for a period of time, we will not use any personal information contained in your e-mail for any purpose other than responding to your specific inquiry or comments or providing you with information regarding your policy.

Online Surveys

In order to improve the user experience at our Web sites, we may employ online surveys for visitors to volunteer anonymous demographic information about themselves and provide us feedback about why they visit our sites and what we can do to make them better. Information collected through these surveys is anonymous; we cannot identify who is submitting the information or tie it to other personally identifiable information a user may have provided us through another means.

Whatever the activity may be, we will only collect information to the extent deemed reasonably necessary to fulfill your requests and our legitimate business objectives. If you do not want to submit personal information when requested, you will not be able to access certain areas on our site.

Who is collecting my information and how will it be used?

COMPANY collects the personal information you provide on our sites. We will use the information you submit to our Web sites to process your application for insurance, to send you advertising or promotional materials, including information about new products, contests, features and enhancements, special offers and other events of interest, as well as policy expiration dates and payment information. We also use your personal information for our internal marketing and demographic studies, so we can constantly improve the products and services we provide you and can better meet your needs.

With whom does COMPANY share my personal information?

From time to time, COMPANY may employ and share its customers’ personal information with entities that use it solely to provide support for the internal operations of the COMPANY Web site (e.g., online product fulfillment, online registration and email services, or technical support). These entities will not use your personal information for any other purpose, and have agreed to maintain the confidentiality, security, and integrity of the personal information they obtain from us.

We may disclose personal information in the good faith belief that we are required to do so by law, including but not limited to disclosure to law enforcement or other government officials in connection with an investigation of fraud, theft, intellectual property infringements, or other activity that is illegal or may expose you or us to legal liability.

COMPANY does not sell, rent, or otherwise disclose personal information collected from and about its users to third parties. However, in the event of a merger, acquisition, reorganization, bankruptcy, or other similar event, COMPANY’s customer information may be transferred to COMPANY’s successor or assign, if permitted by and done in accordance with applicable law.

Cookies and Clear GIFs

COMPANY uses cookies and clear GIFs to enhance your experience at our Web sites. These cookies and clear GIFs let us know how many people are coming to individual sites, how frequently, and how they are using the sites, allowing us to make updates to content and improve navigation as appropriate.

Cookies are pieces of information that we place on your computer to help us accurately understand how many consumers are visiting a particular site, how often they visit that site, what content they are most interested in, and how they prefer to shop for our products. For example, a cookie will allow us to remember certain things based on your Internet Protocol or “IP” address (an IP address is the string of numbers that identifies each sender or receiver of information that is sent across the Internet), such as your login information, the time and duration of your visits, how you navigated through our content and where you exited a particular site. To save you the time of re-entering your login information every time you come back to our Web sites, COMPANY may link information contained in a cookie to your email address. We do not use cookies to retrieve information from your computer that we did not originally send in a cookie.

Clear GIFs, sometimes called “Web bugs,” are file objects, usually a graphic image such as a transparent one pixel-by-one pixel GIF (Graphics Interchange Format, one of the two most common file formats for images on the Web), that are placed on a Web page or in an e-mail message to monitor user behavior. The GIF tells us the IP address of the computer that fetched our page, the URL of the page the GIF is on, the time the page was viewed, the type of browser used, and can tell us a previously set cookie value. This anonymous information is returned by the clear GIF to COMPANY and we use this information to accurately count visitors across multiple COMPANY sites and understand how they navigate and use our network of sites. COMPANY does not combine information gathered through clear GIFs with your personal information.

Log Files

Other information passively collected by COMPANY is in the form of logs – files that record Web site activity and gather statistics about web users’ browsing habits. These entries are generated anonymously, and help COMPANY determine (among other things) how many and how often users have visited our Web sites, which pages they’ve visited, and other similar data. We also use the log file entries for our internal marketing and demographic studies, so we can constantly improve the online services we provide you. Log files are used internally only, and are not associated with any particular user, computer, or browser.


If you do not want COMPANY to send you e-mail or regular mail about our products and/or services or your policy (including, without limitation, expiration, renewal and payment notices), you can opt-out at the time of registration or at the time of information collection. If you are receiving e-mails or regular mail and at a later date you choose to opt-out and have your name removed from COMPANY’s e-mailing list, you can do so by an email to info@residentshield.com

Your California Privacy Rights

California Civil Code Section 1798.83 permits our customers who are California residents to request and obtain from us once a year, free of charge, information about the personal information (if any) we disclosed to third parties for direct marketing purposes in the preceding calendar year. If applicable, this information would include a list of the categories of personal information that was shared and the names and addresses of all third parties with which we shared information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to:

Peak Insurance Advisors, LLC, 8616 Freeport Pkwy, Irving , TX 75063

Safeguarding your personal information

COMPANY will only collect personal information to the extent deemed reasonably necessary to serve our legitimate business purposes, and we will take appropriate steps to ensure the security and integrity of any information you provide to us. Any information provided to us is housed in a secure datacenter, which can only be accessed via SecureID by COMPANY personnel.

Review, update and removal of personal information

If you have registered with our site, you may at any time review and/or update the contact information we have for you or inform us that you want us to remove your information from our database by either visiting the online profile section of one of our sites or contacting us at info@residentshield.com. If you choose to send us an e-mail, please be sure to include in your message the name of the site at which you registered and the e-mail address you used to register so that we can verify your request.

Questions and Complaints

Any questions or complaints about COMPANY or this privacy statement can be addressed by contacting us at info@residentshield.com.

Our Commitment to Security

We have put in place appropriate physical, electronic, and managerial procedures to safeguard and help prevent unauthorized access, maintain data security, and correctly use the information we collect via the Internet.

Changes in this Privacy Policy

We reserve the right to change this Privacy Policy as necessary. If we change this Privacy Policy then it will be updated accordingly here on this Web site. We recommend that you review this Privacy Policy periodically so that you are aware of any changes.

Who Should Use Our Web Site?

Our Web site is for insurance products and services and is not intended for children. We offer insurance products and services and do not market any products or services to children under the age of thirteen or knowingly collect any information from children under the age of thirteen. If we become aware that information is or has been submitted by or collected from a child under the age of thirteen, we will delete this information.

The effective date of this Privacy Policy is October 16, 2013.